Monday, May 5, 2014

Sequencher DNA Software Ad

Here I was hired by Global Design to illustrate a skiing scientist with a trail of DNA behind him for an ad promoting Sequencher, a DNA sequencing software.  I was given the sun rays and mountains to work with.  The spray of G's, T's, A's and C's were influenced by their previous ad and are abbreviations of the nucleotides.  I had the idea of making them large rocks atop the mountains but was asked to use a GC GC sequence.  Perhaps you can tell me the significance. :)

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